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Software Blog

This blog is devoted to keeping W2Psoftware customers aware of the latest developments of the software and tips how to get it to do what you want.

Personalization Is Key To Effective Marketing Documents

Doug Mayer - Tuesday, October 09, 2012

Study Shows Personalization Exceeds Other Factors In Improving Direct Mail Response Rates

In 2004 there was study made by InfoTrends/CAP Ventures entitled The Impact of Color in Graphic Design.  Though the basis of this study was to show how important color is in increasing the response rates of direct mail campaigns, it actually shows how important personalization is.  Personalization of the direct mailer was the most important factor in driving up response rates.

Some of the results of the study are as follows:

Color Scheme

Personalized

Response Rate

Black & White

NO

1.0%

Black & White

YES

1.5%

Full Color

NO

1.5%

Full Color

Yes (Name Only)

2.0%

Full Color

Yes (Deep Personalization)

6.5%

Clearly, the direct mail campaigns with the deep personalization had a significantly higher response rate than any other campaign.  Adding color to the mailer generally increased the response rate by only 0.5%.  Adding personalization, however, increased the response rate by 4.5% to 5.5%.   That's huge!  When you consider that the average direct mail campaign only has a 2-4% response rate, a response rate of 6.5% is most significant.

With W2Psoftware web to print marketing portals you have the ability to offer to your customers the personalization that can make the marketing document most effective.  Contact us for more information.  425-502-5306

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Personalized mailing pieces with merged mailing records

Doug Mayer - Wednesday, June 27, 2012

Built into our system is the ability for a customer to personalize a product and merge all the mailing addresses that you want the piece to be delivered to.  The printer then can offline CASS certify the mailing list and then version the product using the customized template.

To do this the delivery type of the product needs to be set to "Postal".  Call/email us and we'll be glad to show you how you can implement this great feature.

W2Psoftware: Feature rich, low cost.

With W2Psoftware is a Web2Print online e-commerce marketing portal that allows your customers, salesforce, franchisees to personalize documents so they will be most effective.


Added Handling Charge Capability

Ross Waddell - Tuesday, April 03, 2012

Now you can add a handling charge on a per item basis.  On the product definition page you can indicate a minimum handling charge, a maximum handling charge, and identify the specific handling charge related to the order quantity.

If you don't want any handling charge, then just leave the values as zero.

See the below screen capture...

W2Psoftware offers a Web to Print marketing environment with all the features e-commerce features you would expect.  Personalization of marketing documents is a key element in eliciting effective responses.

Technical FAQs

Doug Mayer - Tuesday, April 03, 2012

We have a growing FAQ list that deals with many technical issues - from insight in using Fusion Pro to how to suppress the background pdf image.  These FAQs are available to all subscribers if they click the "Support" tab in the administrative backend of our service.  Included on the page that you will be directed to are the training videos and also site documentation.

W2Psoftware offers personalization software in an e-commerce Web to Print marketing portal.  Contact us for more information.